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The people's tycoon : Henry Ford and the American century / Steven Watts.

By: Watts, Steven, 1952-.
Material type: TextTextPublisher: New York : A.A. Knopf, 2005Edition: 1st ed.Description: xv, 614 p. : ill. ; 24 cm.ISBN: 0375407359.Subject(s): Ford, Henry, 1863-1947 | Industrialists -- United States -- Biography | Automobile industry and trade -- United States -- History | Mass production -- United States -- History
Contents:
The Legend of Henry Ford -- The road to fame. Farm boy ; Machinist ; Inventor ; Businessman ; Celebrity ; Entrepreneur -- The miracle maker. Consumer ; Producer ; Folk hero ; Reformer ; Victorian ; Politician -- The Flivver king. Legend ; Visionary ; Moralist ; Positive thinker ; Emperor ; Father ; Bigot -- The long twilight. Antiquarian ; Individualist ; Despot ; Dabbler ; Educator ; Figurehead -- The sage of Dearborn.
Summary: Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Speedway
Adult Area
Non-fiction 338.7629 WAT (Browse shelf) 1 Available 35550430788904
Total holds: 0

Includes bibliographical references (p. 539-592) and index.

The Legend of Henry Ford -- The road to fame. Farm boy ; Machinist ; Inventor ; Businessman ; Celebrity ; Entrepreneur -- The miracle maker. Consumer ; Producer ; Folk hero ; Reformer ; Victorian ; Politician -- The Flivver king. Legend ; Visionary ; Moralist ; Positive thinker ; Emperor ; Father ; Bigot -- The long twilight. Antiquarian ; Individualist ; Despot ; Dabbler ; Educator ; Figurehead -- The sage of Dearborn.

Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.

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