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Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.

By: Scoble, Robert, 1965-.
Contributor(s): Israel, Shel, 1944-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley, c2006Description: x, 251 p. ; 24 cm.ISBN: 047174719X (cloth).Subject(s): Blogs | Business communication | Internet -- Social aspects
Contents:
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Speedway
Adult Area
Non-fiction 659.2 SCO (Browse shelf) 1 Available 35550430787534
Total holds: 0

Includes indexes.

Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.

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